KeralamVilyatte Season 1

The Brand: A Corporate Social Responsibility initiative by Malabar Gold and Diamonds in association with Deshabhimani, Kerala’s leading newspaper.

The Challenge: To create awareness of the use of pesticides in vegetables.

The Solution: Our solution was to create extraordinary visuals of extremely ordinary vegetables. We made ordinary vegetables look like fearful creatures.

The Result: This campaign pushed its audience to rethink their choices. It saw its audience shift back to organic/homegrown produce.