KeralamVilyatte Season 1
The Brand: A corporate Social Responsibility initiative by Malabar Gold and Diamonds in association with Deshabhimani, Kerala’s leading newspaper.
The Challenge: To create awareness of the use of pesticides in vegetables.
The Solution: Our solution was in creating extraordinary visuals of extremely ordinary vegetables. We made ordinary vegetables look like fearful creatures.
The Result: This campaign pushed its audience to rethink their choices. It saw its audience shift back to organic/homegrown produce.