The Brand: Federal Bank is a pioneer in the Indian baking sector. They were the first to digitize all branches across the country.
The Challenge: During the NRI holiday season, when all overseas clients are homebound, Federal Bank wanted to draw their attention to the banking services by means of OOH Media.
The Solution: Popkon decided to play on the sentiment of nostalgia to bring the NRI business home to Federal Bank. By using the OOH Media innovatively, we created visuals of tender coconuts and coconut frond pinwheels in motion. They made a striking impact on all the NRIs who walked out of arrivals at the airport.
The Result: The hoardings were loved and admired by all who saw them. The visuals brought out fond memories for the customers and thus turned out to be a successful campaign for the client.