Round Restaurant
Cooking up curiosity with bold, flavourful imagery.
The Challenge
Thrissur’s biggest multi-cuisine restaurant opened with one major disadvantage: it wasn’t on the highway, nor in the city centre. The location made discovery difficult and footfall uncertain. The challenge was to create enough intrigue, desire and FOMO to make people willingly go out of their way for the experience.
The Pop-Take
With far too much to explain and no patience to bore people, we chose to show rather than tell. Bold, dramatic, unmissable visuals captured the scale, energy and variety of the space. Every creative became an eye-popping snapshot of what awaited inside, making the experience feel irresistible long before anyone arrived.
The Result
The campaign sparked immediate buzz in Thrissur, with the striking imagery pulling attention both online and offline. Curiosity translated into actual footfall as people made the detour to check out the hype. The restaurant quickly earned a reputation as a must-visit destination, proving that strong visuals can overcome even tricky situations.