AKSHARAMUTTAM

<< BACK Deshabhimani Aksharamuttam Turning a quiz into a cultural celebration of knowledge. The Challenge India’s largest school quiz, Aksharamuttam had achieved impressive reach but limited recognition in Kerala. Its scale wasn’t translating into brand value for Deshabhimani or attracting sponsorships. The challenge was to reposition the quiz as a prestigious, aspirational platform for students, […]