Bhima Muweilah Reopening
Turning a showroom opening into a city-wide buzz.
The Challenge
Bhima Jewellers ME was reopening its fully revamped showroom in Muweilah, Sharjah. While the transformation was substantial, the market was crowded with established jewellery giants offering similar promises. The challenge was to cut through this clutter, spark curiosity, and motivate people to visit and experience the new Bhima.
The Pop-Take
We built anticipation with the message “Something Big is Headed Your Way”. The campaign used striking visuals of oversized golden ring and bangle arches placed across familiar streets and landmarks of UAE. Monumental in scale yet warm in tone, the handwritten typography balanced grandeur with approachability, turning the showroom relaunch into a visual spectacle.
The Result
The campaign created strong local buzz by embedding Bhima into Muweilah’s everyday landscape. The visuals sparked conversation and curiosity, driving interest ahead of the reopening. When the showroom launched, footfall reflected this anticipation. The work went on to win a Silver for Media Innovation at the 2021 Big Bang Awards.
Awards:
