Kerala Unlocked TPC Campaign

<< BACK Kerala Unlocked Campaign Balancing freedom and safety in post-lockdown travel. The Challenge As Kerala reopened post-lockdown, people were eager to move again but remained unsure about safety. For TPC, the challenge was to rebuild confidence in travel without diluting essential public-health messaging. The communication needed to acknowledge real anxieties while encouraging responsible exploration […]

Pulimoottil 100 Years Campaign

<< BACK 100 Years Campaign Turning sarees into heirlooms of memories and love. The Challenge Pulimoottil Silks wanted a centenary film that honoured 100 years of craftsmanship without slipping into cliché or outdated nostalgia. The real task was finding a story that felt emotionally true in a category obsessed with festivals, discounts and new collections. […]

Once Upon A Pandemic

<< BACK Once Upon A Pandemic Retelling timeless tales to deliver timely messages. The Challenge When COVID-19 hit, fear spread faster than the virus. People knew the risks, but constant warnings had numbed them. The world didn’t need more panic, it needed perspective. Federal Bank posed one question: how to remind people to act responsibly […]

Nila Soap

<< BACK Launch Campaign Turning an everyday ingredient into a showstopper. The Challenge In a cluttered herbal-soap market filled with exaggerated ‘natural’ claims, Nila struggled to stand out. Its real differentiator was pure coconut oil, a base without hardening agents, that naturally melts within 14 days. The challenge was to highlight this authenticity and cut […]

WHAT’S YOUR HIGH

<< BACK What’s Your High? Celebrating the high of life to inspire change. The Challenge Drug use among young people in Kerala was increasing, while conventional anti-drug campaigns were losing relevance. Fear-based messaging and moral lectures failed to connect with youth. The challenge was to address a serious social issue without sounding preachy, and to […]

FEDERAL BANK KOCHI MARATHON

<< BACK FBL Kochi Marathon – Prove. Improve. Challenging a city to run, improve, and feel the pride. The Challenge For the second edition of the Kochi Marathon, Federal Bank wanted to scale up the event’s ambition and impact. The goal was to mark Kochi firmly on the sports events calendar, while motivating both professional […]

BHIMA UAE LAUNCH

<< BACK Bhima Muweilah Reopening Turning a showroom opening into a city-wide buzz. The Challenge Bhima Jewellers ME was reopening its fully revamped showroom in Muweilah, Sharjah. While the transformation was substantial, the market was crowded with established jewellery giants offering similar promises. The challenge was to cut through this clutter, spark curiosity, and motivate […]

FRESH TO HOME

<< BACK FreshToHome- Building Trust Building trust through honesty, not hype. The Challenge FreshToHome entered a market where buying fish, meat and poultry online felt unfamiliar and risky. Consumers trusted local vendors and questioned freshness, hygiene and sourcing. The challenge was to build confidence in an entirely digital model, while clearly communicating that the products […]

Ratheesh Menon

Popkon’s man with a plan. A silent observer, a true leader.Ratheesh’s say-it-like-it-is attitude gives team Popkon its reality check on every job. Having gracefully transitioned from art to business management, he’s got one eye on detail and the other on business development. After having worked on some iconic brands like Baskin Robbins, LG Mobiles, Kitchen […]

Sanil Augustine

With nearly two decades in the creative, marketing, and communication industry, Sanil brings depth, clarity, and a sharp creative instinct to Popkon. With deep roots in Kerala’s advertising ecosystem, Sanil’s early professional journey began at Stark and DDB Mudra, shaping a thoughtful sensibility that finds its sharpest expression in art direction. Energetic, enthusiastic, and endlessly […]